In partnership with Barbie, marie claire teamed up with Karen Walker and called out to junior creatives to create Barbie’s ‘outfit of dreams’ — an outfit that celebrates creativity, self-expression and personal style.

THE IDEA: Barbie Outfit of Dreams

There were over 400 colourful, creative and cutting-edge entries from junior creatives around the country using the hashtag #BarbieOutfitofDreams via instagram.

The video with Karen Walker revealing the winner was posted by marie claire and Karen Walker herself on instagram.

A 12 page mini mag mini claire was published and inserted into the August Issue of marie claire, featuring the latest Barbies in dream scape paper sets inspired by the concept of “daring to dream”, aligning with what Barbie stands for – dreaming big!

PROJECT SCOPE:
Creative Direction
Pre and Post production Management