Dons Smallgoods “Naturals” range launched around the time that bacon and ham were deemed unhealthy to eat by the World Health Organisation. This range is naturally low in nitrites making it better for you.

Our objective was to steer grocery buyers back to a healthier bacon and ham.

In conjunction with our recipe development and content team, I produced four quick and dynamic content pieces that were seeded across various social networks. Each video packed full of healthier alternatives to classic recipes that included bacon or ham as a hero ingredient.

PROJECT SCOPE:
Creative direction
Pre-production including storyboarding
Assembly external vendors to produce final result ie. food prep, styling, videography and editing
Post Production