Freedom was actively re-positioning their brand in 2020 as the go-to destination for contemporary, trend driven pieces for Australian households. Being successful at pitch, I was tasked to concieve a bespoke winter story to inspire at home decorators for the autumn/winter season. A series of print gatefolds and advertorials in Inside Out, House & Garden and Real Living magazines were created to communicate their key winter trends.

THE IDEA: In the Mood.

Our idea was to create cosy, haven-like spaces in your home that you don’t want to leave during the colder months. Considering these pages were printed and in magazines during the Covid 19 pandemic was timely.

PROJECT SCOPE:
Creative developed for pitch
Creative Direction
Photo shoot Art Direction
Client liason
Pre and post production management