With the upcoming launch of the new Freedom 2021 outdoor furniture range, I was tasked to create a chic summer campaign to showcase the contemporary pieces on offer by the trending retailer.

THE IDEA: The Perfect Retreat

With many Australian residents facing more time from home than ever, creating a retreat at home with updated outdoor furniture from Freedom was the perfect concept to appeal to house proud audiences. I crafted and art directed (photographed on location) a series of gatefolds off the covers of real living, Australian House and Garden and Inside Out magazines.

PROJECT SCOPE:
Creative Direction
Photo shoot Art Direction
Creative pre and post production
Product Selection
Client liason