After a successful campaign in 2020, Freedom Furniture returned after a new contemporary rebrand, to brief their Autumn/Winter product launch. The brief being bigger and better than before, I was tasked with creating 3 stories to stimulate aesthetic interest in their new large investment pieces; sofas, statement chairs bedding and dining.

THE IDEAS: MODERN SHAPES, IT’S ONLY NATURAL, SOFA’S FOR DAYS

The result? Three distinctive, stylish and trend driven interiors ideas, transformed into stories shared across Real Living (a leather story), Australian House & Garden (a selection of Freedom’s most contemporary pieces) and Inside Out (a nod to the natural interiors trend) across audiences in print, digital and social.

PROJECT SCOPE:
Creative Strategy
Creative Direction
Photo shoot Art Direction
Client liaison
Pre and post production management