LEGO approached Kiindred to answer a brief about connection with toddlers through their innovative LEGO DUPLO sets.

THE IDEA: THE POWER OF PLAY

Based on the insight that just 10 minutes of play with your toddler, can improve their development and more importantly create a daily, powerful connection with them.

3 x video concepts were conceptualised around 3 hero LEGO DUPLO sets. With storyboards and clever scripting, not to mention paper set design and casting of 3 very unique children and parents, the “power of play” (Little minds BIG ideas, The building Bricks of Life and Anything is possible) concepts were brought to life.

An incredibly successful digital campaign of social assets, digital display and video cut downs of the long form stories were housed on the Kiindred and Lego social and youtube channels plus as digital ads across the Lego network.

SCOPE OF WORK:
Creative Direction across whole campaign
Storyboarding
Shoot Production
Client Liason