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Nescafe partnered with Bauer and their exposure to Australia’s Logie Awards with Olympia Valance as a Logie Nominee to lift their brand messaging into the luxury space and attract a new audience.
The former Neighbours star is a regular feature of the best-dressed lists, most recently seen at Australian Fashion Week in a line-up of statement-making, cool-girl outfits.
THE IDEA: Getting Logies Ready
A native video was produced for Nescafe where Harpers Bazaar spent a day with Valance in lead up to this year's awards. We discover where the actress turns to for style inspiration, gain a sneak-peak at her 2019 TV WEEK Logies look and find out what it takes to get Logies-ready.
PROJECT SCOPE:
Creative direction
Pre-production and storyboarding
Selection of production team
Post production