Nestle Sweetened Condensed Milk & Highlander was seeing penetration declines, with next generation consumers not seeing Sweetened Condensed milk a relevant baking brand. Our brief was to show Nestle Sweetened Condensed Milk lives beyond just your sentimental childhood memories, to find a place back onto the backyard dessert table this Christmas.

THE IDEA: Christmas tastes better with Nestle SCM

Our first ever AUSNZ campaign, 5 hero recipes were developed exclusively for Nestle SCM to inspire cooks to display their showpiece dessert using Sweetened Condensed Milk.

10 recipe videos (with various edits) were created, including digital animated OOH displays to entice shoppers outside major grocery stores. The 5 recipes were also showcased in 10 print advertorials across over 15 magazine titles in Australia and New Zealand.

PROJECT SCOPE:
Management of recipe development
Creative Direction
Pre and post Production
Selection of vendors (Photographer, Videographer, Stylist, Food Prep)