Ocean Spray was looking for a partner to help educate and drive awareness about the vitality and health benefits of their Craisins® range while targeting the Christmas and back to work/school periods.

THE IDEA: GET CREATIVE WITH CRAISINS®

A series of bespoke recipes were curated by our famous Australian Women’s Weekly Test Kitchen in tandem with Ocean Spray to target women 30-59 age group with cooking ideas with Craisins. A luxe rolled Turkey at Christmas, giftable gifts of Biscotti, Salad Jars for work and Muesli Cups for lunchboxes.

A suite of videos, print advertorials and digital assets were created to amplify the recipes out to the targeted audience.

PROJECT SCOPE:

Creative Direction

Client liason

Pre and post production management