2,000000 | DIGITAL IMPRESSIONS
25,897 | VIDEO VIEWS

Saxa wanted to encourage their value conscious consumers to trade up by considering more premium formats, showcasing the range, and being the brand that brings meal inspiration to their everyday lives.

THE IDEA: Small things make a big difference.

I created recipe inspiration for Saxa with a series of three bite-sized videos seeded across social media in addition to a myth-busting infographic that informed and educated consumers about salt and the best uses for different types.

PROJECT SCOPE:
Creative direction
Pre-production and storyboarding
Selection of production team
Post production