A premium brand, Tanqueray wished to shift its focus to what really matters – true taste and quality, crafting simplicity to perfection. Partnering with Gourmet Traveller, I was tasked to create a visually striking video, encouraging Australians to create show-stopping moments of unmistakeable taste.

THE IDEA: SHOWSTOPPING APERITIFS

Three bespoke cocktails were created for Tanqueray by Tim Philips, an award winning Australian bartender to inspire entertaining at home. Live at the time of the Covid-19 pandemic, the contemporary styling and colours used for the concepts builds on the idea of “showstopping” with drinks on pedestals, designer glassware and objects.

CREATIVE SCOPE:
Creative direction
Pre & post production including storyboarding