Our brief was to put Tasmanian Heritage cheese top of mind when entertaining for casual get-togethers. Convincing our audience that Tasmanian Heritage Cheese is an easy crowd pleaser, just like chips and dips, and helps you savour the moment with family & friends.

THE IDEA: Moments with cheese

Timed with major entertainment events like the NRL Grand Finals and The Logies, these playful native videos were created to plant ideas for readers who entertain at this time.

PROJECT SCOPE:
Creative strategy
Creative direction
Pre and post production
Selection of external vendors i.e. videopgrapher,
stylists and food prep