Travel Associates delivers unique and interesting travel experiences for their customers.

The brief was to create a cut through print execution that talks to our AB audience, inspiring them to choose Travel Associates for their next overseas adventure.

THE IDEA: Let your taste buds inspire travel

A gatefold paper stunt was created for Gourmet Traveller, photographed to look like one dining table with dishes from across the globe, Spain, Japan, Cuba, Australia and Thailand. Styled with travel keepsakes from each destination and travel tips from TA travel experts, each dish inspires the reader to imagine a journey to that country.

PROJECT SCOPE:
Creative Direction
Collaboration with Editors for recipe selection
Selection of external vendors (photographer,
stylist, food prep)
Pre and Post Production